How do we calculate time to complete a survey?

When participants take a survey, they will be given an estimate of how long that survey might take them to complete.

This estimation is based on:

  • how many questions are in the survey, and
  • the question types are included (e.g. Agree-Disagree).

It is roughly 30 seconds per free-text question and 8.5 seconds for all other questions. Free-text questions take longer to answer because they require participants to enter their own answers rather than select from a list of predefined answers.

Impact of skip logic of time to complete

If you've used skip logic in your survey, we calculate the shortest and longest paths a participant could take and display the middle range.

For example:

  • shortest path (lowest possible number of questions that could be asked) = 2 to 5 mins
  • longest path (highest possible number of questions that could be asked) = 10 to15 mins

Estimated time to complete survey is then = 5 to 10 mins

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